In 2023, EA Sports will take over as the Spanish League's title sponsor.



According to a source familiar with the deal, EA Sports will start serving as the Spanish league's title sponsor in 2023–24.


The Spanish bank Santander, which is approaching its final season as the primary sponsor of the second-richest domestic league in Europe, will be replaced by the video gaming firm.


The source, who can't be named because they lack formal authority to discuss the agreement, claims that the league and EA Sports have signed a multi-year partnership.


The agreement's other specifics weren't immediately accessible. The league has not yet made the deal official. According to the Spanish sports daily Marca, EA Sports will give the Spanish league 30 million euros ($30.7 million) per season.


The league will have an international title sponsor for the first time as it works to broaden its audience worldwide and draw closer to the English Premier League.


It recently declared the dissolution of its association with Santander, which took over for fellow Spanish bank BBVA in 2016 and replaced it.


Following EA Sports' announcement in May that it was severing ties with FIFA and renaming its top-grossing soccer video game EA Sports FC, the agreement with the league was disclosed today.


On August 12, the Spanish league kicks off.

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