This summer, tourism returned to France with a vengeance, pushing revenues over pre-pandemic levels.
According to government projections made public this week, tourism returned to France this summer with a fury, pushing revenues over pre-pandemic levels.
Paris sites and the Riviera were full of tourists, especially Americans taking advantage of the depreciating euro as well as British and other European visitors rejoicing in the lifting of influenza restrictions.
Serena Veronese, an Italian visitor from Lago Maggiore admiring the Eiffel Tower, stated, "It's beautiful to go again to travel." She works for an airline, and she and her husband "suffered a lot" when the COVID-19 issue grounded aircraft all over the world. "People now must travel once more, they must."
The summer boom occurred despite record-breaking heat in France and other parts of Europe, a severe drought, and destructive wildfires. European airports experienced pandemonium during the season, and increased prices also affected travelers.
According to Olivia Gregoire, France's tourism minister, spending has surpassed its pre-pandemic levels in several regions.
Preliminary figures from the government show that the amount spent on tourism in France this summer was 10% greater than it was in 2019, based on information from bank card usage and hotel and restaurant earnings.
All of it matters for an industry that generates 2 million jobs and amounts to 8% of the French GDP.
The summer influx was so large that the French government is thinking about ways to make tourism in the future more sustainable, like imposing crowd limits in popular locations and luring visitors to less-famous sites. Tourist visits are expected to decline as autumn begins, but as the summer winds down, the influx was so great.
According to Gregoire, France welcomed 90 million tourists in 2019 and could potentially welcome 100 million visitors annually as tourism picks up as the country prepares to host major international events like the 2024 Olympics and the Rugby World Cup.
Given the climate episodes we are experiencing, we can't necessarily follow the same policies in 10, 20, or longer," Gregoire told reporters.
Gregoire stated that France is aiming to "rethink tourism today and tomorrow" to provide higher-quality experiences, consider climate change and emissions, and make sure that people of all income levels can enjoy traveling. This comes as worries about the effects of over-tourism are once again raised.
A third of every ten French individuals didn't take a summer vacation, primarily due to financial constraints.
According to Hugo Alvarez, chairman of the French tourism promotion organization Atout France, there was a "huge comeback" of British tourists to France this summer, and "the Americans came back in force," along with Dutch, German, and Belgian travelers.
Houston resident Lucrecia Evans remarked as she stood in front of the Seine River: "Our dollar is much stronger for us. Since the dollar is currently stronger than the euro, which is unusual, we have done a lot more shopping and I am withdrawing more euros to bring home for my next trip.
Asian tourists were conspicuously absent from France due to ongoing virus restrictions in some nations, but American and European tourists more than made up for it. Most COVID restrictions have been abolished in France.
Ainsley Taylor, a visitor from Banbury, England, who was in Paris, remarked, "We were here shortly before the COVID crisis the last time." It's wonderful to be back.
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