As India's Most Valuable Brand, Tata Group Retains the Top Position, with Infosys Finishing Far Behi
According to a survey by brand valuation consultant Brand Finance, Tata Group has maintained its lead as the most valuable brand in the nation with a brand value increase of 12% to $24 billion. According to the report, the Tata Group improved its strategic business and leadership objectives with global brand-building initiatives. It compiles the top 100 most valuable and powerful brands in India for its yearly Brand Finance India 100 list.
Infosys has increased its value by 52% and is now the second most valuable Indian brand. According to the analysis, the Infosys brand had substantial growth during the pandemic, with its brand value rising from less than $7.1 billion before the epidemic to its present value by 80%.
In addition, even though LIC's position fell and it was ranked third this year, its brand value increased by 28% to $11.1 billion. With an increased 5% brand worth of $8.6 billion, Reliance remained in fourth place.
According to the top brand valuation consultant Brand Finance, the Taj Hotel's brand value has increased by 6% to $314 million and is now the strongest brand on the list with a Brand Strength Index (BSI) score of 88.9 out of 100 and a corresponding AAA brand rating.
The hotel industry was hardest damaged by the pandemic and subsequent national lockdowns, and businesses had to reinvent their business models to stay relevant to consumer demand.
According to the survey, "the hospitality industry is recovering as five-star business hotels in major cities around the country have witnessed occupancy reach 75% to 80% in the past month."
In India, where the economy is recovering from the effects of COVID-19, brands in the banking, IT services, and telecommunications sectors all witnessed increases in brand value of 16%, 15%, and 7%, respectively.
In 2022, the Indian IT services industry will have generated more than $200 billion in total sales and employed $5 million people, marking a significant turning point. The brand value of TCS rose by 12% to $16.7 billion. Accenture, Wipro, HCL, and Tech Mahindra all saw increases in their brand values of 39%, 48%, 10%, and 30%, respectively, in the IT sector. Current brand valuations for Accenture, Wipro, HCL, and Tech Mahindra are $36.2 billion, $6.4 billion, $6.1 billion, and $3 billion, respectively.
Globally, the Indian telecoms sector is growing. With 1.16 billion subscribers, India is the second-largest telecommunications market in the world. With a brand worth of $7.7 billion and a remarkable 28% increase, Airtel is the market leader in India's telecommunications industry. Jio, which increased its brand value by 5% to $5.1 billion, is in second place and is showing growth, followed by VI, which has a brand worth of $767 million and has remained resilient while facing several commercial issues.